WhiteWave Media Group (WWMG) is set to launch the Hong Kong edition of WOW (World of Watches) at September’s Watches & Wonders show.
Owned by Heart Media in Singapore, WOW is Singapore’s premier and most widely read luxury watch publication with regional editions in Malaysia and Indonesia. As part of a licensing agreement between WWMG and Heart Media, WWMG will expand the publication’s reach into north Asia, serving watch collectors in Hong Kong with the latest trends and features on the timepieces that they love. The magazine will be published quarterly.
The launch of WOW HK will take place at Watches & Wonders, Asia’s first-ever watch show organized by the creators of the Salon International de la Haute Horlorgerie (SIHH) held annually in Geneva. Hosted at the Hong Kong Convention and Exhibition Centre, Watches & Wonders is a private and exclusive event that recognizes the importance of the region as a major consumer market.
CEO of Heart Media, Olivier Burlot, says, “We are thrilled to be associated to WWMG for the launch of WOW Hong Kong. Already published in Singapore, Malaysia and Indonesia, WOW will further strengthen its clout in Asia and conquer new readers. Our commitment to quality and insightful reporting is paying off. Get ready for a strong inaugural issue”.
Adds Julian Peh, CEO of WWMG and Executive Director of Heart Media, “WOW is Singapore’s original and most prominent watch magazine. Since it first launched in 2001, the magazine has always celebrated the passion of watch collectors and watchmakers alike. WWMG will be pushing WOW HK extremely aggressively in order to offer more choices to the sophisticated watch collectors of Hong Kong.”
Heart Media has also recently appointed Ashok Soman as Associate Publisher for WOW and Alan Tan as Vice President Business Development. WOW HK is the latest in Heart Media’s continuing expansion plans, and also forms part of WWMG’s active pursuit of new projects and publications to boost its portfolio, which includes the upcoming launches of BACCARAT Magazine in Indonesia and Malaysia.
Heart Media is an associate company of WhiteWave Media Group.
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